The Stats

in 2018...

Conferences and meetings – £19.9 billion

Exhibitions and trade fairs – £11.0 billion

Incentive travel and performance improvement – £1.2 billion

Corporate hospitality and corporate events – £1.2 billion

Outdoor events – £1.1 billion

Festivals and cultural events – £1.1 billion

Music events – £1.3 billion

Sporting events – £2.3 billion

Over 1.3 million business events in the UK

The average ROI for events is in the 25-34% range. 19% don’t know their event ROI. (Marketing Charts, 2015)

  • 91% measure the success of their events on attendee satisfaction. 61% measure according to their specific event objectives and 60% determine results based on staying within budget
  • 67% measure ROI on attendee satisfaction, 52% determine results based on staying within budget and 51% measure ROI based on the number of registrations.
  • 58% of event planners use online industry magazines to keep up with trends.
  • 56% of event planners read blogs to keep up with trend
  • 54% of event planners attend conferences to keep up with trends.
  • 42% of event planners use LinkedIn to keep up with trends

Businesses save 18.6 hours a month on event planning by using event software

75% of event professionals who don’t use event apps intend to adopt them - 91% of event planners say that adopting a mobile event app has provided a positive ROI.

Job growth rate in the event industry is projected to grow to 10% by 2024. The average growth rate for all occupations is 7%.

  • 81% of event organizers use Facebook to promote their events.
  • 76% of event organizers use Twitter to promote their events.
  • 61% of event organizers use Linkedin to promote their events.
  • 28% of event organizers use Instagram to promote their events.
  • Pinterest and Snapchat are underutilized platforms for event marketing with only 7% and 3% of organizers using it, respectively.
Statistics credited to Eventbrite.com, Eventmanagerblog.com, Bizzabo.com and the Oxford Economics and Events Industry Council, 2018.
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